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15 June 2011

Farris Sponsors FWE Vine Forum in Penticton

Farris, Vaughan, Wills and Murphy LLP sponsored a Vine Forum organized by the Forum for Women Entrepreneurs’ Vine Forum and held in Penticton, British Columbia on June 9, 2011.

Farris representatives at the event included Dominic Petraroia, Al Hudec and Shea Coulson.

Topics covered at the forum included:

Branding and Marketing
• The latest in branding and marketing
• The role of regional associations in developing the market
• Recent cases of successful rebranding
• Custom crush and the future of ‘virtual’ wineries

Establishing a Successful Internet Presence
• Building and leveraging an effective online presence
• Creating and driving a wine club
• Bringing the Bloggers Conference to the Okanagan Valley

Buying or Selling a Winery
• Valuation Drivers
• Preparing a winery for sale
• Characteristics of a successful acquisition

Succession Planning and Multigenerational Businesses
• Running a successful family winery business
• Multigenerational winery ownership
• Exit strategy alternatives

For further details about the Vine Forum, please click here.

To view a copy of the FWE Vine Forum Summary prepared by Shea Coulson, please click here.

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